Philips Consumer Electronics BV

European Marketing Department – eCRM and e-Business Department
Consumer Electronics European Web Manager
Amsterdam, the Netherlands
October 2001 – June 2005

Recruitment and management of a six-member Central Web Management Team consisting of Content Managers, Web Masters, Web Designers, Web Developers, Flash Designers/Developers and Interns) Responsible for managing 28 localized B2C and B2B consumer electronics product catalog websites, over 2000 Microsites and 8 E-Learning  solutions, for 28 European countries.

Online Marketing Projects

• Web analysis
• Management of online media campaigns.
• Microsite Campaigns
• Development and Rollout of Global Banner Management System
• CRM Integration Projects
• SEO Strategy Proposal
• Managed External Agencies
• Philips Online Academy website to educate retail store staff on Philips CE products.
• Requirement, testing, process creation and release of Epiphany CRM for global e-newsletter campaign management.
• ATG Dynamo Scenario Management
• Online Consumer Persona and Segmentation
• Management of External Agencies
• European e-Business Legal Training, Research and Review Projects

Branding Projects

• Global Microsite Branding Requirements
• Global CE Branding Requirements
• Development and Rollout of Global Microsite Branding System
• Domain Name Consolidation and Request Procedure

Usability Project

• Usability Testing
• Online TV Suggestion Tool
• Proposal for Global CE Web Navigation

Content Management Projects

• Globalization of B2C and BCB Product Catalogs
• Web Content Change Request and Error Reporting Processes
• Trigo (IBM WebSphere) CMS Requirements, Proposal and Rollout Projects
• Content Translations and Localization Process Creation and Management.
• Product Content Lifecycle Process
• Web/Print Product Content Consolidation