TomTom BV

Amsterdam, the Netherlands

June 2005 – June 2006

Recruitment, team-building and management of the Web Marketing Team responsible for executing and evaluating all TomTom web communications, based on budget and in alignment with TomTom’s IPO tactical marketing plan. Created new business processes for handling the demand of website maintenance and new web projects supporting Global MARCOM, Sales Department, PR Team, Investor Relations and Customer Support Department activities.

Online Marketing Projects

• Web analysis
• Public Relation proposal for creating partnership with external webmasters which operate TomTom related forums and blogs.
• Management of Online Media Campaigns
• CRM integration projects RightNow and Customer Support website for automation of FAQs based on daily support calls.
• SEO Strategy Proposal
• Managed External Agencies
• Education of MARCOM Managers on how to write product descriptions for the internet to improve Product Pages.
• Public Relations and Investor Relations New Release Creation and Publishing Process.
• Google and Yahoo! Sitemap creation and publication.

Branding Projects

• Created Style Guide for TomTom’s global marketing and sales activities.
• Online Style Guide
• Website Redesign

e-Strategic Projects

• Strategic e-Commerce Proposal
• Build strong relations with internal departments to support web activities:
• Content Services Relations
• IT Department Relations
• Sales Department Relations

Usability Project

• Created internal Usability Testing Procedure for all online activities.
• Globalization of B2C product catalogs.
• Product Page Review
• CSS consolidation

Content Management Projects

• CMS requirements, proposal and rollout projects.
• Web Content Change Request and Error Reporting Processes
• Translation and Localization Process Creation and Management
• Product content lifecycle process.
• Investor Relation website management consisting of IR News Releases, Live – Streaming audio/video broadcasting.
• Globalization of B2C product catalog.