EasyToBook.com GmbH

Zurich, Switzerland
March 2007 – June 2008

Leading strategic and operational initiatives critical to the on-going growth within the online travel industry. Initiatives involved globalizing the business by creating new strategic partnerships, expanding hotel inventory, evaluation and planning of several new products, redefining online marketing channel strategy, and reorganization business processes to increase efficiency and scalability which has increased business by 1000%.

• Localized hotel location content from neighbourhood level to country level.
• Created Point of Interest (POI database to highlight tourist interest near each hotel location.
• Search Engine Optimization (SEO) Strategy including Location Landing Pages, Location based URL Structure and unique location specific content.
• Google Sitemap Proposal
• Web Traffic Analysis
• Management of Google Adwords campaigns
• Social Media marketing campaign proposal
• Affiliate Marketing Program Proposal